Award-Winning Food Writer and Cookbook Author

Cheryl Sternman Rule

The New Prep Craze: Why meal-prep centers are sweeping the valley

The New Prep Craze: Why meal-prep centers are sweeping the valley

The New Prep Craze: Why meal-prep centers are sweeping the valley

in the October 25-31, 2006 issue of Metro Silicon Valley

Recently, a slew of new businesses have emerged that marry our thirst for convenience with our desire to eat homemade food. These businesses, called meal-prep centers or cook-and-carry companies, provide cleaned and chopped raw ingredients so customers can assemble dinner entrees on-site, take them home, freeze them and then cook them later in the week or month. According to the Easy Meal Prep Association, over 900 such outlets operate nationwide in an industry born only four years ago. Silicon Valley itself boasts at least seven, most of which have opened within the past year. [more]