Award-Winning Food Writer and Cookbook Author

Cheryl Sternman Rule

Restaurant Review: Pluto’s Fresh Food

Restaurant Review: Pluto’s Fresh Food

Restaurant Review: Pluto’s Fresh Food

in the March 14, 2007 issue of Metro Silicon Valley

AMERICANS crave choices. We want 200 channels on our TV, 65 brands in the cereal aisle and cell phones in a rainbow of fruity colors. We shouldn’t be surprised, then, when restaurants pop up to cater to this trend. Pluto’s Fresh Food in Santana Row, the newest outpost of a San Francisco eatery with eight California locations, takes choice one step further: this place is all about customization. Does it work? It can. But you’ve got to enjoy making choices—and making them quickly. [more]